Buy a car in Tracy, get $500 gift card from the City?

A new idea from Tracy's mayor. I think this auto gift card idea is pretty silly. (If he does this, how will neighboring mayors respond and what will that do for regional well-being?)


It's a sad statement about CA system of state and local public finance when auto dealerships are city's most precious, revenue generating asset.

"Once an auto dealership is gone, they don't come back," Ives said. "We've been told that over and over again. If any dealerships are going to be closing, I don't want them to be in Tracy."
City officials are exploring the possibility of "locking" the gift cards so they can only be spent in Tracy, but you don't have to be a resident of the city to earn one.